Adobe AI Tool: Boosts Product Discovery for ChatGPT & Copilot

Adobe has launched a new product discovery feature for Adobe Commerce. This tool helps retailers and brands adapt to the increasing use of AI-powered shopping assistants like ChatGPT and Microsoft Copilot. Here's the thing: The new capability makes product catalogs easier for large language models to interpret and recommend. It's powered by Adobe Catalog Agent, which structures and enriches product data for AI systems. This includes details like specifications, pricing, and availability. What's interesting is that Adobe says this reflects changing consumer behavior, with more shoppers using conversational AI for product research. Traffic from AI sources to US retail websites increased by 125% year-on-year between April and June 2026. During the 2025 holiday season, AI-driven traffic surged by 693% compared to the previous year. The bottom line: This means more accurate product recommendations for you when you use AI shopping tools.