AdRoll Pilot: ChatGPT Ad Access for SMBs & B2B

AdRoll has launched a pilot program allowing a select group of its customers to buy sponsored placements within ChatGPT. This program comes six months after OpenAI began selling advertising inside the assistant. Here's the thing: The pilot is open to a limited set of AdRoll and AdRoll ABM customers, including small and mid-sized businesses, mid-market advertisers, and B2B marketers. Access is deliberately gated and not broadly available. What's interesting is AdRoll will help participants understand how advertising in conversational AI platforms fits into the customer journey and works with existing media investments. The company will also provide campaign expertise and support. AdRoll's CEO, Vibhor Kapoor, stated that conversational AI platforms create new environments for marketers to engage when decisions are forming. Hans Fischmann, VP of Product, noted encouraging early signals, with ChatGPT impacting both awareness and performance goals. The bottom line: This pilot explores how businesses can integrate conversational AI advertising into their overall marketing strategy.