AI Phishing: Frighteningly Normal & Hard to Detect

Artificial intelligence is making phishing attacks frighteningly normal and hard to detect. Personalized AI attacks can now mimic trusted senders and familiar workflows, making malicious emails look routine. This is according to Alan LeFort, co-founder and CEO of StrongestLayer. Here's the thing: Secure email gateways were built to block attacks they had seen before. But new, personalized emails defeat this model. Even awareness training often falls short. LeFort questions if training videos can make employees smarter than AI and the cumulative knowledge of security operations centers. The bottom line is that effective defenses must now evaluate intent, evasion, and personalization together. This gives security teams the context they need when traditional detection methods fail. This shift means organizations need to rethink how they protect against evolving AI threats.