Amazon Prime Day: AI Powers $21.6B Sales & Shopping

Amazon is heavily integrating AI into its four-day Prime Day event, running from June 23 to June 26. They are using "Alexa for Shopping" to create personalized deal guides, track prices, recommend products, and even complete purchases automatically when items hit a shopper's target price. Bank of America projects Prime Day could generate $21.6 billion in sales, which would be a 5% increase from 2025. What's interesting is that nearly half of online shoppers, 47% to be exact, used AI during their most recent purchase. ChatGPT's use as a product research tool also jumped significantly, from 2% to 30% in just two years. This event is seen as a major real-world test for AI in commerce, especially with high traffic and simultaneous buyer activity. The bottom line is that AI is rapidly changing how people shop online, making these large-scale tests crucial for future retail experiences.