Animoca Brands Invests $10M in Agentic AI: Ad Industry Alert

Animoca Brands is committing $10 million to an investment program focused on autonomous AI systems. Co-founder Yat Siu announced this move in Miami, calling it one of the firm's most important pivots. Siu believes agentic AI, which can act and make decisions independently, could lead to a thousand-fold increase in productivity. He compared its potential impact to that of blockchain technology. He also warned that AI-driven discovery mechanisms could disrupt the global advertising industry, which is worth around $900 billion. If AI routes consumers directly to products, it could bypass traditional digital advertising. While the timeline for this shift is unclear, Siu suggests companies built on ad revenue should prepare now. Animoca has not yet named specific projects or partners for its investment. This development could significantly change how businesses interact with customers and process data in digital ecosystems.