Apple Siri AI: Major Upgrade, But Can It Drive Sales?

Apple has announced a major AI upgrade for Siri, aiming to compete with ChatGPT and Google's Gemini. This new Siri AI will launch in beta later this year. It will help operate apps, analyze an iPhone's screen, and use personal context in its responses. Here's the thing: Apple has faced pressure to catch up in the AI race. Analysts are now questioning if Apple can convince people to pay for AI features. One research note called the updates "evolutionary vs revolutionary" and views Apple as an AI "laggard." What's interesting is that over half of existing iPhones will not support Apple Intelligence. This raises questions about whether AI will truly drive new iPhone sales. The bottom line is that Apple needs to demonstrate how this AI will translate into revenue and phone upgrades.