Apple Siri: Chat History Retention & Privacy Controls

Apple's new Siri app will let users choose how long their chat history is kept. This feature offers three retention settings: delete conversations after 30 days, after one year, or keep them indefinitely. Users can also toggle whether Siri carries context between conversations. What's interesting is this move comes after a settlement regarding unintended Siri activations. The app is expected to launch as a beta at WWDC 2026, with a wider release tied to iOS 27 in fall 2026. Apple is emphasizing privacy by design, relying on synthetic data for training rather than real user conversations. This approach aims to address growing skepticism about AI data practices. The bottom line is this new control over chat history could impact user trust and the perception of AI privacy.