Aviva Adds Life Insurance Quotes to ChatGPT App

Aviva has expanded its ChatGPT-powered app to offer initial life insurance quotes to customers. This follows the app's launch in April, which first provided quotes for their Signature home insurance product. Now, customers can enter details into the app to get a life insurance quote, with information pre-populated for a smoother application. If they decide to proceed, they complete the purchase on Aviva's website. This enhancement is part of Aviva's collaboration with OpenAI and uses large language models to make applying for life insurance quicker and easier. The company plans to monitor customer engagement to inform future developments. What's interesting is that this move reflects the expectation that more people will use AI-based services as the technology becomes more common in daily life. This could mean easier access to insurance products for more people.