Aviva's ChatGPT App Now Offers Life Insurance Quotes

Aviva has expanded its ChatGPT app to provide initial life insurance quotes to customers. This development follows the app's launch in April, which first offered quotes for home insurance. Here's how it works: customers can input their details into the app, and this information will pre-populate into Aviva's system. If they want to proceed with cover, they'll finalize their application on Aviva's website. Aviva states this update is the next step in its collaboration with OpenAI. The goal is to help customers apply for life insurance quickly and easily, using Large Language Models. This expansion shows how AI is being integrated into financial services to streamline processes for consumers.