Aviva's ChatGPT App Now Offers Life Insurance Quotes

Aviva has expanded its ChatGPT app to include initial life insurance quotes. This builds on their April launch, which allowed customers to get quotes for home insurance. Here's how it works: customers can enter their details into the app. This generates a quote with their information already filled in for the Aviva process. If a customer wants to proceed, they complete the application and purchase on Aviva's website. This update is the next step in Aviva's work with OpenAI, using Large Language Models to help customers apply for life insurance quickly. Fran Bruce, Aviva's managing director of protection, notes that while LLMs are new in financial services, their use is expected to grow as customer behaviors change. The bottom line: Aviva aims to make its products more accessible to customers as part of its distribution strategy.