B2B Growth Leaders Double AI Investment with Agentic Workflows

B2B growth leaders are three times more likely to double their AI investments. This is because they use agentic workflows, which streamline processes and boost efficiency. What's interesting is that two major consultancies, McKinsey and BCG, found that while most B2B companies use AI, many aren't seeing much return. The difference lies in rebuilding commercial workflows around AI tools. High-growth B2B companies are significantly increasing their AI spending, with 71% raising AI spend in 2026 compared to just 25% of other companies. These growth leaders are redesigning "impact journeys" – end-to-end commercial workflows that combine data, human judgment, and AI agents throughout the entire deal process. This approach helps compound gains from individual AI uses. The bottom line is that effective AI use requires more than just adding technology; it demands a fundamental shift in how work gets done.