Be.Ark: Creators Own Their AI, Not Big Tech

A new AI agent platform called Be.Ark is designed for creators to own and cultivate their own AI. This platform was unveiled at Cannes Lions 2026 by creative agency Paulus and AI agent platform company Re-Be.World. What's interesting is that Be.Ark stores all data, including the AI agent's memory, directly on the user's personal computer. This local storage means a creator's unique intelligence remains theirs, even if they change the underlying AI model. Paulus Chief Creative Officer Thomas Hongtack Kim highlighted that current AI models often feed user information back into a few large companies. Be.Ark aims to counter this by giving creators ownership of their evolving AI. Creative Director Saffaan Qadir noted that creative work is shifting from "files to intelligence," making ownership of that intelligence crucial. The bottom line: Be.Ark allows creators to develop an AI agent that reflects their own thinking and judgment, providing a secure and private environment for their work.