BERO: Agentic AI Fuels Rapid Growth for Beverage Brand

A non-alcoholic beer brand, BERO, is using agentic AI to help scale its business rapidly. The company, co-founded by actor Tom Holland, started 18 months ago and now has 45 employees with a distribution network in the hundreds. A single employee built a custom, end-to-end operations platform using agentic AI. This platform tracks sales and runs daily operations in real time. It has cut transaction time in half and reduced manual work. Operators now use a live dashboard each day instead of waiting for reports. The VP of Data Solutions and AI, Jonathan Polites, built this system. He used AI tools like Claude and Claude Code to create data pipelines. This approach allows the AI to reason, plan, and take action, rather than just respond. This innovative use of AI is helping the company grow efficiently with fewer people.