Cafe24 AI Traffic Analytics: Track Sales from ChatGPT & Gemini

Global e-commerce platform Cafe24 is launching a new "AI traffic domain" analytics feature. This tool allows merchants to track customer inflow, purchases, and sales performance across major AI services like ChatGPT and Gemini. Here's the thing: Generative AI is becoming a key way for people to discover products. Cafe24's earlier analysis showed that visits to stores through AI services reached about 850,000 in the second quarter of 2026, a 72 percent increase from the previous year. The purchase conversion rate for these AI-referred visits also rose 70 percent, and the number of orders surged by 195 percent. What's interesting is that this new feature covers 15 AI services. It breaks down how much inflow from each service converts into actual purchases and sales. Store operators can see six metrics for each AI service, helping them understand which AI platforms drive the most traffic and revenue. The bottom line: This new feature helps businesses measure the impact of AI on their sales, giving them a competitive edge in a changing market.