Carrefour Belgium Launches ChatGPT Shopping Assistant

Carrefour Belgium has launched a new shopping assistant within ChatGPT. This makes them the first retailer in Belgium to integrate directly into the generative AI platform. Here's how it works: users log into ChatGPT, activate the feature, and tag @Carrefour Belgium in their chats. The assistant helps create shopping lists, checks product availability, and places orders. It can even handle specific dietary needs, like vegetarian or gluten-free preferences, remembering them for future use. After creating a weekly menu and shopping cart with clear pricing, customers are redirected to Carrefour’s website to finalize orders. Fulfillment options include in-store pickup at Carrefour Drive or home delivery within 24 hours for minimum purchases of 60 euros. Carrefour also links the system to its Bonus Card for promotions and loyalty benefits. What's interesting is that Carrefour already uses AI for things like predictive ordering and reducing food waste. This new tool taps into the growing use of AI in Belgium, where 42% of citizens aged 16 to 74 use AI tools, which is higher than the European average. This innovation could significantly streamline grocery shopping for many consumers.