ChatGPT Ads Arrive in Korea, Paid Plans Remain Ad-Free

OpenAI is expanding its ChatGPT advertising pilot program to Korea, making it the sixth market to feature ads. These ads will only appear for adult users on the free and Go tiers of ChatGPT. Paid plan subscribers will not see any advertisements. OpenAI is implementing three core principles for this rollout. They aim to keep ChatGPT's responses independent from advertiser influence, protect user data, and give users control over their ad experience. Ads will be clearly labeled as "sponsored content" and will not be visually mixed with ChatGPT's generated responses. Advertisers will only see aggregated performance metrics, not individual user data or conversation history. Users can hide ads, give feedback, and manage personalization settings directly within the app. Ads will also not be shown to minors or in conversations about sensitive topics like mental health or politics. The bottom line is that advertising can help more people access ChatGPT's AI capabilities without cost.