ChatGPT Ads: Conversion Value Tooltips Added
2h ago·0:00 listen·Source: Search Engine Roundtable
Summary
OpenAI has added a new tooltip to the conversions column in the ChatGPT Ads Manager. This tooltip displays conversion values for both View Through Attribution and Click Through Attribution. Craig Graham first noticed this update, sharing his findings on LinkedIn. He observed that hovering over the value in the "Conversions" column now reveals a tooltip with three segments: Conversion Value, VTA, and CTA. This enhancement helps advertisers better understand how their ad performance is being measured.
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