ChatGPT Ads: Daily Budget Changes, New Features & API

OpenAI has introduced several new features and changes to ChatGPT Ads Manager. These updates include shifts in how daily budgets work, budget pacing, and conversion-optimized campaigns. Advertisers can now create conversion-optimized campaigns, allowing them to select "Conversions" as an objective. Daily budgets are also changing from fixed limits to an average amount over a seven-day period. This means daily spending can vary while staying within overall limits. Other new features include geo-exclusion for targeting, integrations with mobile measurement partners like AppsFlyer and Adjust, and automatic advanced matching for improved conversion measurement. There's also a new bulk API for managing campaigns and a refreshed ad format for product feed campaigns, which now features price and star ratings. These changes aim to offer more flexibility and control for advertisers.