ChatGPT Ads in Europe: Free Tier Users Targeted

ChatGPT will start showing advertisements to users in 31 European countries. This rollout begins on August 24. Here's the thing: Not all users will see these ads. People with paid Plus, Pro, and Enterprise plans will remain ad-free. Ads are limited to individuals on the free tier and the Go subscription. The ad targeting covers all 27 EU member states, plus Iceland, Liechtenstein, Norway, and Switzerland. This totals 31 markets. European brands can now run campaigns through OpenAI Ads Solutions. Full self-service for advertisers is expected later. This move follows an initial ad test in the US that began in February 2026. OpenAI is also preparing a major ChatGPT update, the first since its 2022 launch, which is expected to bring new capabilities for both users and advertisers. The bottom line: This signals OpenAI's push to strengthen its position in AI monetization and reflects broader digital advertising trends.