ChatGPT Ads Launch in India: OpenAI's New Revenue Push

ChatGPT Ads are now live in India, bringing advertisements to logged-in adult users on the Free and Go tiers. More than 50 brands are set to advertise this week. The ads will appear at the bottom of responses, clearly labeled and visually separated. This rollout aims to deepen OpenAI's revenue streams in one of its fastest-growing markets. OpenAI has partnered with WPP and Omnicom as its first agency partners for this initiative. The company is also preparing to launch self-serve access to its ChatGPT Ads Manager in India from September 4th. Businesses can create campaigns with daily budgets starting at 725 rupees. India is a major market for ChatGPT, with over 100 million weekly users as of February, making it the platform's second-largest market globally. OpenAI states that ChatGPT's responses will not be influenced by advertisements, and advertisers will not access user chats or personal details. Ads will not be shown to users under 18 or alongside sensitive topics. This expansion gives businesses a new way to reach users who are researching options or making decisions.