ChatGPT Ads Manager: Daily Budgets, Geo-Targeting Added

OpenAI is updating its ChatGPT Ads Manager Beta with new features. Advertisers now have access to daily budgets, geo-targeting, and updated list view totals. Here's the thing: advertisers creating new campaigns can choose between a daily or lifetime budget. Daily budgets cap spending each calendar day, helping manage cash flow. However, this only applies to new campaigns, not existing ones. What's interesting is the new geographic targeting. Advertisers can now target by U.S. state, designated market area, or ZIP code. This offers meaningful specificity and aligns with familiar media buying concepts. The update also mentions an early-stage test of dynamic call-to-action buttons. The bottom line is these changes offer advertisers more operational control within the self-serve beta platform.