ChatGPT Ads Manager: New Sales & Product Metrics
Summary
OpenAI has introduced new metrics to the ChatGPT Ads manager. Advertisers can now see Attributed Sales Value and Sales ROAS. Product-level ad reporting is also available. These additions were noticed by users like Joss Froggatt and Craig Graham on LinkedIn. Froggatt observed the revenue metrics appearing without an official announcement. He questioned if this indicates a focus on retail advertisers. This update provides more detailed performance insights for businesses using ChatGPT Ads.
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