ChatGPT Ads Manager: Product Feeds for Retailers

OpenAI's ChatGPT Ads Manager now supports product feeds. This new feature allows retailers with large inventories to create automated ad campaigns at scale. What's interesting is that this capability was previously part of ChatGPT's instant checkout experience, which is no longer available. Now, product catalog data can directly connect to paid advertising campaigns. This bridges the gap between a retailer's organic presence and their paid activity on the platform. The Ads Manager's new Feeds section includes tabs for Feed Connection and Upload History. Merchants can enter details like their name, storage residency, and currency before creating a feed. Retailers connect their product catalog to ChatGPT and set filters. The platform then automatically generates ads using product names, images, and attributes from the feed. This means brands no longer need to build campaigns product by product. The system can manage up to a million SKUs per advertiser. This is a significant advantage for large-scale retailers. OpenAI is currently asking new e-commerce partners to submit 100 sample products before their full catalog. The setup process is similar to Google shopping campaigns, making it easier for retailers to adapt existing structured product files. This update could significantly streamline advertising for businesses with extensive product lines.