ChatGPT Ads: New Conversion & Budget Tools

ChatGPT Ads is expanding its advertising platform with new tools for conversion optimization, attribution, budget management, and campaign automation. This move aims to better serve performance marketers. What's interesting is the introduction of conversion-optimized cost-per-click, or oCPC, campaigns. Advertisers can now select a Conversions objective to automatically optimize for clicks most likely to lead to conversions, while still using CPC pricing. The platform is also changing how budgets are managed. Campaigns will soon use average daily budgets calculated over a rolling seven-day period, allowing for daily spending fluctuations within the overall budget. Automatic budget pacing will also distribute spending more evenly throughout the day. Measurement also received several updates. Integrations with AppsFlyer and Adjust will allow advertisers to measure app installs and in-app events. Additionally, Automatic Advanced Matching will use hashed customer data to improve website conversion attribution. The bottom line is these updates bring ChatGPT Ads closer to the workflow and optimization tools advertisers already use in platforms like Google Ads and Meta Ads. This could make the platform more practical for larger advertisers who rely on automation and scalable campaign management.