ChatGPT Ads: New Targeting & AI Features Roll Out

ChatGPT is rapidly rolling out major advertising and targeting updates. Several new ad features have been spotted this week. One new feature allows advertisers to upload custom audience lists to ChatGPT Ads. This means businesses can use their own customer data, like email or phone lists, to target who sees their ads. An expert notes this brings the platform closer to the first-party data targeting used on Google and Meta. Another update adds advanced bid adjustments for audiences. Additionally, ChatGPT now offers an AI-powered feature to generate ad variations for brands. This tool lets the AI create ads that advertisers can then review and approve. However, these AI tools require careful monitoring. There are risks of campaign disruption, misattributed citations, and platform glitches. One expert criticized the ad generation process, noting it can pull down existing ads for review. The bottom line is that while these updates promise efficiencies, they also present new challenges for advertisers.