ChatGPT Ads Pilot Expands: Self-Serve & CPC Bidding

OpenAI is expanding its ChatGPT ads pilot with a new self-serve Ads Manager and cost-per-click bidding. This expansion moves beyond the US into markets like the UK, Japan, Brazil, Mexico, and South Korea. Advertisers can now directly manage campaigns, set budgets, and monitor performance. OpenAI is also introducing new measurement tools, including Conversions API and pixel-based attribution. The company states that ads will remain visually separate from ChatGPT responses and will not appear around sensitive topics. This signals OpenAI's move toward building a full advertising platform around conversational AI. The bottom line is that this raises questions about whether ChatGPT will become a major marketing channel or if ad growth will impact user trust.