Etsy in ChatGPT: New App for AI Shopping & Growth

Etsy has launched a new shopping app directly inside ChatGPT. This means you can now find unique items on Etsy by simply chatting with AI, instead of typing in search terms. Just tag "@Etsy" in your ChatGPT prompts to get product listings. This move follows an earlier attempt at a ChatGPT partnership that didn't generate enough sales. So, Etsy built its own dedicated app. They're also testing an AI gift assistant on their own platform to help you find the perfect present. What's interesting is this is part of Etsy's bigger push into AI, which includes tools for sellers and an AI-powered discovery system. The company recently beat revenue expectations, bringing in $631 million in the first quarter of 2026. They saw their first buyer growth in two years, now with 86.6 million active shoppers. This integration could make finding that special, handmade item even easier for millions of users.