Family Law Firm Ad on ChatGPT: First-Ever Legal Marketing

A family law firm advertisement is now running inside ChatGPT. This marks what is believed to be the first confirmed family law ad on the platform. Joshua D. Little, a fractional chief marketing officer for law firms, placed the ad. It has been active for a week and is already seeing a high conversion rate. OpenAI's ad policy typically restricts legal services, but this ad runs under a specific carve-out for general legal education. The campaign has converted 22% of clicks into sign-ups, with a cost per click of $2.33. In its first week, the ad generated 2,591 impressions and 50 clicks. This demonstrates a new path for law firms to reach potential clients on the platform, even with existing restrictions.