Google May Core Update Done, AI Search Impact & Ads News

The Google May 2026 core update has finished rolling out. Google Search Console released new AI performance reports and AI controls to some users. Bing Webmaster Tools will soon add more AI reporting features. What's interesting is a Microsoft executive stated that AI search reduces clicks and website visits. Google also officially launched publisher profile pages, now called Search profiles. In advertising news, Google Ads has a new leads management screen, new branded search controls for AI Max, and a new invalid activity credit report. Google is testing healthcare ads in AI Mode and updated its terms of service. Google AdSense now allows sharing full IP addresses with buyers. ChatGPT introduced new multi-advertiser placements. Microsoft announced Web IQ and Microsoft Scout. The bottom line is that AI continues to change how search engines and advertisers operate, impacting online visibility and interaction.