Grubhub Integrates ChatGPT for AI-Powered Ordering

Grubhub has launched a new integration with OpenAI's ChatGPT. This allows users to search for meal ideas and then complete their orders directly. This move follows Grubhub's acquisition by food-tech startup Wonder for $650 million. The conversational search feature is now available across Grubhub's network of 415,000 restaurant merchants nationwide. It also includes proprietary restaurant concepts within Wonder's physical locations. The goal is to offer a more conversational and personalized way for users to choose what to eat, based on mood or dietary preferences. Tapojoy Chatterjee, Vice President of Product Management at Grubhub and Wonder, states that this integration helps connect customers with merchant partners earlier in the decision-making process. ChatGPT users can now browse real-time restaurant options and menu items before being redirected to Grubhub to finalize their transactions. This means you can now get meal inspiration and order food more seamlessly.