Hootsuite Wisdom: AI Transforms Social Signals to Action

Hootsuite has launched Wisdom, a new AI agent designed to transform live social signals into actionable intelligence. This new tool is built on 15 years of proprietary social data and monitors over 150 million data sources. Wisdom gives organizations a real-time view of signals affecting their brand. It helps users uncover trends, identify risks, create content, and receive recommended next steps from a single system. Hootsuite research shows that 64% of senior marketing leaders use AI tools without live social data, a gap Wisdom aims to close. Alongside Wisdom, Hootsuite is also introducing Social OS, an AI-powered operating system. Social OS reorganizes Hootsuite’s product portfolio, with publishing and planning becoming Perch, Inbox becoming Nest for customer care, and Amplify becoming Parliament for employee advocacy. Talkwalker is now Lumen by Talkwalker, focusing on social intelligence. This development helps businesses move at the speed of culture, allowing them to anticipate rather than just react to social trends.