Howl Louder GEO: AI Chat Tools Reshape B2B Shortlists

Howl Louder Marketing has launched a new Generative Engine Optimization, or GEO, service. This service helps tech and SaaS companies get citations from AI chat tools like ChatGPT, Gemini, and Perplexity. What's interesting is that AI chat tools are now reshaping how B2B buyers create vendor shortlists. Enterprise buyers are starting their vendor research with conversational AI tools, not traditional search engines. If a vendor isn't mentioned by an AI system, they might not even be considered. The GEO service aims to mitigate this commercial risk by optimizing content and authority signals for large language models. This differs from traditional SEO, focusing on how AI systems retrieve and present information. This matters because if you're a B2B company, your visibility in AI chat tools could determine if you make a buyer's shortlist.