IHG Hotels AI: ChatGPT App for Seamless Booking

IHG Hotels and Resorts is expanding its use of artificial intelligence with a new ChatGPT app. This allows travelers to search, compare, and explore its hotel portfolio. The company also plans to add conversational search to its website and mobile app. What's interesting is that this integration complements existing digital platforms. It offers hotel recommendations based on traveler preferences, including real-time availability, pricing, maps, and amenities. The search feature lets guests use natural language instead of keywords. Jolie Fleming, IHG’s chief product and technology officer, states that guest expectations are evolving quickly, and IHG is evolving with them. The goal is to make the travel experience more seamless from planning and booking through to the stay. The technology is designed to understand traveler intent and context, moving users from trip planning to booking more efficiently. This is part of a broader AI strategy focused on improving the guest experience and hotel performance. This matters because it could make planning and booking travel much easier for you.