IHG Hotels Launches ChatGPT App: AI for Seamless Booking

IHG Hotels & Resorts has launched an app within OpenAI’s ChatGPT. This new app aims to help travelers search, compare, and explore IHG’s portfolio of properties. It will lead users to the company’s booking channels for reservations. What's interesting is that the ChatGPT app will suggest properties based on guest preferences. It will also display availability, pricing, maps, and amenities. This helps guests move from discovery to comparison easily. The company also plans to add AI-powered conversational search to its booking channels, including its website and rewards app. This will allow for a seamless, AI-enabled experience that understands the intent behind a search, without the need for fixed search fields. The bottom line is that IHG is using AI to make the travel experience more seamless from planning and booking, all the way through to the stay. This matters because 56% of U.S. travelers are already using AI for trip planning, booking, or in-destination assistance.