IndiaFirst Life: AI & Salesforce Boost Sales & Efficiency

IndiaFirst Life Insurance is investing in agentic AI for long-term gains, partnering with Salesforce. They are embedding autonomous AI agents across various functions, including sales coaching, underwriting, and claims processing. The company's managing director, Rushabh Gandhi, stated that while immediate benefits might appear in customer service, meaningful long-term advantages are expected on the sales side. A two-year migration to Salesforce has already increased straight-through processing by 10% and month-zero conversion by 15%. It has also cut product rollout time by 40%. About 5% of the company's operating expenditure goes to technology, with a focus on AI and cybersecurity. IndiaFirst Life is also establishing a 'centre of excellence' in Jaipur, which will eventually employ 300 people for technology maintenance and other operations. This move helps avoid goods and services tax on vendor invoices. This collaboration aims to reimagine insurance delivery through enterprise-grade AI.