JioStar AI Drama: "Game On" & ChatGPT Search on Tadka

JioStar has launched its first fully AI-generated micro-drama on its Tadka platform. The micro-drama is called "Game On: 4,000 Crore Empire." Ishan Chatterjee, CEO of Sports at JioStar, says this allows for launching more high-quality content at scale. This micro-drama was created using JAMS, JioStar's in-house AI content studio. JAMS generates video content using AI instead of conventional filming. JioStar also rebuilt search on its streaming app, JioHotstar. Users can now find content by speaking to the app, with queries routed to OpenAI's ChatGPT. This integration includes support for Indic languages. Tadka, JioStar's micro-content hub, has seen over 100 million users engage with content since its launch during the IPL. Micro-dramas are short, vertical-video series, 60-90 seconds per episode, designed for mobile viewing. These developments show how AI is changing content creation and user interaction in streaming services.