Klaviyo Acquires AI Firm Agency, Names Torres CPO

Klaviyo has acquired the team and technology of Agency, an AI-native customer-success startup. Agency's founder and CEO, Elias Torres, will join Klaviyo as its new chief product officer. He will lead Klaviyo's AI agent product line, including Composer and Customer Agent. Klaviyo describes this move as a way to accelerate its AI agent strategy. The company aims to build agents that can directly communicate and act on behalf of customers. Agency, founded in 2023, had raised $32 million from investors. This deal includes Agency's proprietary software and intellectual property. The transaction is expected to close in the third quarter. This acquisition shows how the marketing and CRM industry is evolving with AI agents at the forefront of customer engagement.