Meta AI Agent: $200/Month for DoorDash & More?

Meta is reportedly considering a subscription service that could cost up to $199.99 a month for an AI agent. This agent, known internally as Hatch, might launch in late August or early September. Here's the thing: Hatch would integrate into Instagram and WhatsApp. It's designed to operate on external websites like DoorDash, Etsy, Reddit, Yelp, and Outlook. Early prototypes even show customizable dashboards with tools like fitness trackers or travel itineraries. What's interesting is that this price point is very high. It suggests Meta might be targeting a narrow, wealthy, professional audience, rather than its usual broad user base. This could be about showing that people will pay for AI capabilities, and finding new revenue streams beyond advertising. The bottom line: This move could significantly change Meta's long-standing business model.