Meta Ends 'Tokenmaxxing' AI Metric, Focuses on Impact

Meta is ending its "tokenmaxxing" incentive program for employees. The social media giant announced this week that performance evaluations will no longer depend on how much employees use AI tools. This change comes after almost a year where workers were graded on their "AI-driven impact." That meant evaluating how much they used chatbots and agents. Some employees even created internal leaderboards to track AI usage, labeling top users as "Token Legends." Meta spokesperson Tracy Clayton says these updates emphasize that the company evaluates employees based on their contributions, not AI usage. The company also states that labels like "AI Native" were never used for performance evaluation. What's interesting is that while the pressure to "tokenmaxx" is off, some Meta employees are now testing a new AI tool called Hatch. They say their AI usage continues to surge with this new agentic tool. The bottom line: Meta wants employees to focus on impact, not just AI tool usage, but is still pushing new AI technologies.