Meta Hatch AI Agent: Launch, Features, & Subscription Plans

Meta is reportedly developing a new consumer AI agent called Hatch. This agent could launch in the next few weeks. Here's the thing: Hatch is designed to handle everyday tasks. It could allow users to access different AI tools from a central interface. It might also interact with external websites and services, including DoorDash, Etsy, and Outlook. Meta is also said to be exploring a subscription model for Hatch, with a high-priced plan potentially costing $199.99 per month. Additionally, Meta could integrate AI agents into WhatsApp, allowing users to communicate with them through the messaging platform. A limited rollout for this WhatsApp feature could begin soon. What's interesting is that Meta is also targeting October for the release of another AI model, codenamed Watermelon. This push aims to expand Meta's AI business beyond its current advertising model.