Meta's Hatch AI: $200 Monthly Subscription Eyed

Meta is reportedly testing a consumer AI agent called "Hatch" and is considering a premium subscription for up to $199.99 per month. This information comes from reports by The Information, cited by India Today and PYMNTS. There might be tiered pricing, including a "Hatch Plus" tier. This paid option could offer five to ten times more daily capacity than a free version. Usage allowances would reset each billing cycle. Screenshots show Hatch drafting emails and interacting with third-party services. The product is envisioned to run inside a Meta app used by over 2 billion people daily. The name "Hatch" may change before it launches. This development could bring a new high-end AI tool to a massive user base.