Meta's 'Hatch' AI Agent: Beyond Ads, New Revenue Stream

Meta is set to launch a new AI agent platform called 'Hatch' in the coming weeks. This move aims to diversify its business beyond digital advertising revenue. Hatch is described as a consumer-friendly AI agent designed to handle everyday tasks. It can send emails, schedule calendars, write code, and navigate external services like DoorDash, Etsy, Reddit, and Yelp. Meta also plans to release a platform on WhatsApp allowing users to integrate other AI agents and chat with them. A rollout to a smaller group of users could happen as soon as this week. Hatch's release is set for late August or early September. Meta is considering charging up to $199.99 for a premium monthly subscription. This could offer new ways for Meta to generate income, impacting how you interact with AI tools.