Meta's "Hatch" AI & "Watermelon" Model: Monetization Push

Meta is reportedly preparing to launch a new consumer AI agent platform called "Hatch" and a new AI model named "Watermelon." Hatch, inspired by OpenClaw, could launch in late August or early September. The company is targeting an October release for its "Watermelon" AI model. These launches are part of CEO Mark Zuckerberg's strategy to monetize AI investments and expand revenue beyond digital ads. Meta has considered a tiered pricing structure for Hatch, including a premium subscription up to $199.99 per month for expanded usage. Hatch is designed to interact with external web services like DoorDash and Reddit. There will also be a WhatsApp integration, allowing users to connect with third-party AI agents, with trials beginning this week. This move shows Meta's aggressive push to turn its AI research into direct revenue.