Michaels' Ask Mike AI: Gemini Enterprise Powers Shopping

Michaels has launched a new AI-powered shopping assistant called Ask Mike. This tool is built with Google Cloud's Gemini Enterprise for Customer Experience. Ask Mike is now live on Michaels.com. It aims to enhance product discovery and streamline the digital shopping experience. The assistant provides real-time, personalized creative guidance, turning inspiration into a seamless conversation. What's interesting is that Ask Mike moves beyond traditional keyword filtering. Shoppers can describe their creative vision and receive curated, personalized recommendations. It works on desktop, mobile, and both iOS and Android apps. Since its release in May, Ask Mike has seen strong engagement. Over 60% of interactions focus on product discovery. Users are treating it as a versatile creative assistant for needs like party planning or finding specific fabrics. In just a few weeks, Ask Mike has fueled nearly 75,000 conversations. The bottom line is that this tool helps customers find what they need to bring their unique creative visions to life.