Naver AI: Daily Services & Agentic AI for Koreans

Naver has unveiled a new AI strategy focused on daily services for Koreans. The company aims to create an agent AI that works with its existing service ecosystem, including search, product purchase, and place reservation. This strategy moves beyond simply growing model sizes or benchmark competition. Naver recently released its interactive search "AI tab" technology, connecting it with services like search and reservation. They've also launched a browser and health agent. A new customized AI model, Product Native Giant Languages Model, was developed for AI tabs. This model is based on HyperclovaX and reflects Naver's data, service scenarios, and user feedback. It has been trained with AGENTIC AI, which completes user tasks by linking with actual services. Naver states their goal is to create a model that performs best in real service moments, rather than topping all benchmarks. They also note that their new model recorded 108 points in self-evaluated service quality, surpassing global equivalent models. The AI asks users for clarification to reduce errors, cutting hallucination rates by up to 30% compared to the existing HCX. Operating costs have been reduced by up to three times, and response speed improved by more than double. This focus on practical, integrated AI could change how users interact with everyday online services.