Nosto AI Workflows: Shopify Sidekick's New Personalization

Nosto has launched new agentic AI workflows for Shopify Sidekick. This innovation lets commerce teams guide Nosto's product discovery and personalization features using conversational AI directly within Shopify. Nosto demonstrated this live, showing how the Ford team modified product recommendations on their online accessories store using conversational prompts in Sidekick. This means merchandisers can describe what they want and see it reflected immediately, removing the need for separate platforms or developer involvement. Jim Lofgren, Nosto’s CEO, states that bringing Nosto directly into Shopify Sidekick reduces the distance between action and performance, limiting the need for a developer. Nosto is also developing how its AI agent, Huginn, will bring deeper commerce intelligence into Shopify Sidekick for various agentic workflows. This development could significantly accelerate the launch and optimization of personalized shopping experiences for many brands.