Omio's Global Growth: AI-Powered Expansion in 21 Markets

Omio, a global travel booking platform, has successfully expanded its user acquisition across 21 markets in Europe within one year. This growth was achieved through a collaboration with Appier, an AI Agent as a Service company. Appier's Agentic AI-driven optimization helped Omio consistently meet its cost-per-acquisition targets and maximize return on investment. The partnership started in Spain and expanded across Europe, using Appier's Ad Cloud solutions like AIBID for acquisition and Retargeting for long-term value. Appier's Agentic Incrementality, powered by Media Mix Modeling, continuously measured the impact of creative and inventory combinations. This real-time AI optimization allowed Omio to scale efficiently, blocking unhealthy traffic and focusing on profitable user acquisition. A three-stage creative strategy, starting with data accumulation and then localization, further supported this expansion. This shows how AI can drive significant and efficient market growth for businesses.