OpenAI Ads: ChatGPT Privacy Policy Update & User Control

OpenAI has updated its privacy policy for ad personalization on ChatGPT. The AI giant is now rolling out sponsored content across multiple countries. Here's the thing: Users will have a choice about whether their data is used for ad targeting. OpenAI first tested ads in the US on February 9, 2026. This program later expanded to the UK, Mexico, Brazil, Japan, and South Korea by August 11, 2026. In the US, ads are served by default, but users can opt out. What's interesting is that in the EU and UK, personalized ads require explicit user consent. The updated policy clarifies that data like chat context and ad interactions can be used for relevant ads. Users can turn ad personalization on or off in their settings and delete ad-related data. Ads within ChatGPT are clearly labeled, and OpenAI states they do not affect the AI's responses. Advertisers will not have direct access to user conversations. The bottom line: Your control over personalized ads on ChatGPT now varies depending on your region.