OpenAI Ads: ChatGPT Targets Conversational Intent

OpenAI is reportedly experimenting with conversation-targeted ads inside ChatGPT. Business Insider states that this approach could become a major new revenue stream. Here's the thing: hundreds of companies, including HubSpot, Dick's Sporting Goods, Nordstrom, Cursor, and Indeed, have already bought early ad placements. An executive describes these ads as targeting "conversational intent" instead of traditional keywords. What's interesting is that this shift could challenge Google's search advertising model. ChatGPT can identify commercial opportunities even when a user hasn't typed a product-related query. This happens later in a conversation as the user's intent becomes clearer. The bottom line: this move could change how advertisers capture intent and how platforms price ads.