OpenAI: Automated Shopping Ads on ChatGPT

OpenAI is making it easier for e-commerce companies to run ads on ChatGPT. They are adding automation that lets retailers generate ads directly from their product catalogs. This means retailers no longer need to build ads one by one. What's new is happening behind the scenes. Retailers connect their product catalog and set filters. The platform then automatically generates ads from product names, images, and attributes. This setup is similar to running shopping campaigns on Google. Retailers can repurpose product files they already send to Google. One retail brand has already found this process straightforward through Criteo, OpenAI's first ad tech partner. OpenAI is asking new e-commerce partners to submit 100 product samples. The platform can handle up to one million SKUs per advertiser. This move suggests OpenAI is changing how it plans to make money from shopping. It is going after advertising budgets instead of taking a cut of transactions. This could mean more relevant ads for users based on their conversational intent.